Shake is an independent full-service communication agency.
We are open to all of our clients’ challenges. We develop campaigns that make our client better, stronger, happier.
We like tangible and sustainable solutions, which we support with the entire agency. We do not rely on certainty, gurus or magic recipes. We rely on beliefs, on experience, on endurance.
Every day, we do what we know. Every day, we do what we like. We do not keep track of time, just of the years of loyalty of our clients.
Our campaigns are 360°, below, above the line, multidisciplinary, online, buzz, virtual, out of this world... They are like the missions we are entrusted with: allergic to categorization.
Our approach is global. Our involvement is total. We are 24/7 open-minded.
Founded in 1998 In 2008, merged with the digital company EMAC2 3 managing partners: Mathieu, Pierre and Philippe 17 people More than 20 blue chips & long-term clients € 1,120,000 gross margin (2009) 32% online 7 people in the digital team 50 websites managed on a daily basis
Creativity is not a department. A good idea doesn’t require a PowerPoint presentation. After winning a long pitch, having considered the right strategy and developed a solid communication plan, having conceived a great campaign, after proposals, revisions, budget cuts, after mobilizing the entire agency for days and night… that is when the job starts. Attention is one thing, focused attention another. Advertising relies on the latter.5. Sometimes, the irrelevant is more interesting. Keeping things simple can prove most difficult. When the client gives an opinion, expresses and idea or requests a change, always start by saying: yes, that’s interesting. Because sometimes, it is interesting. "Always less expensive" is a strategy that can prove very expensive.
Before becoming a global problem, before becoming a key issue in all media, before becoming an inevitable element in all business strategies, the environmental is a sensitive issue. You get it or you don’t. At Shake, we have been aware of this issue since a long time. In collaboration with our client Climact, we wanted to move from awareness to action. On the one hand, we have implemented a series of initiatives to reduce the agency’s footprint, and ultimately, to compensate for it. Secondly, we wanted to offer our client a chance to share in our experiences, to take part in our beliefs and to integrate this issue in specific communication plans.
Philippe Romain Managing Partner p.romain@shake.be +32(0)475.343.756
Pierre Bosseler Managing Partner p.bosseler@shake.be +32(0)477.512.941
Mathieu van Raemdonck Managing Partner m.vanraemdonck@shake.be +32(0)477.843.374
Shake s.a./n.v. Chée. de Charleroisesteenweg 96 - Bruxelles 1060 Brussel Tel +32 (0)2 347 67 67 - Fax +32 (0)2 347 67 47 info@shake.be - www.shake.be
TVA/BTW BE 0462 957 937 - RPM/RPR Brussels ING 310-1203555-65 - FORTIS 210-0389469-66 IBAN BE18310120355565 BIC BBRUBEBB
